Sell an ebook
How to price your ebook: a 5-step method
The right price depends on what readers will pay for the outcome you offer. Start with what your ebook helps them do, compare similar offers, then test. Here’s how to work through it in 5 steps.
3 min read
In this article
1Put a value on the outcome, not the page count
Readers pay for what your ebook helps them achieve, not its 80 pages. A guide that helps a freelancer land another client is worth more than a long collection of general tips. Write one sentence explaining what readers gain in time, money, or peace of mind.
2Look at 5 similar ebooks
Find 5 ebooks on a similar topic for the same audience. Note their prices, the outcomes they offer, and any extras, such as templates or videos. Use this comparison to see where your offer fits, rather than copying someone else’s price.
3Decide where your ebook fits
- Charge less if your ebook offers a simple first step readers can put into practice quickly.
- Charge about the same if it provides comparable help.
- Charge more if it addresses a more specific need or includes ready-to-use templates.
For example, offer a short starter guide, a more expensive complete guide with templates, and a higher-priced package that includes personal support.
4Offer two versions
Create a basic version and a complete version with useful extras. You could include templates or a video showing readers how to use them. Put both on sale and see which one readers buy.
5Test, then decide
Start by keeping the same price for two to three weeks. You also need enough visitors to make a useful comparison. Then try another price and compare sales, paying particular attention to total revenue. A higher price can earn you more even if you sell fewer copies.
Common ebook pricing mistakes
- Pricing your ebook so low at launch that readers question its value.
- Changing the price every week without enough traffic to compare results.
- Running back-to-back discounts until readers learn to wait for the next one.
- Setting the price by page count.
What if nobody buys, whatever the price?
Then price isn’t the problem. More often, too few people see your ebook. Check your traffic before changing the price. A test with ten visitors tells you nothing.
Frequently asked questions about ebook pricing
Should I offer a free ebook?
A free sample introduces your work and helps you collect email signups. Giving away your main product, though, won’t tell you how much readers will pay.
Can I change my ebook’s price after launch?
Yes. If you lower the price, let your early buyers know. If you raise it, add a bonus.
Should I show a crossed-out price?
Only if the reference price is real. In the EU, including France, it must be the lowest price you charged in the previous 30 days. Rules on advertised discounts — DGCCRF.
Where should I start?
Write one sentence explaining what readers get from your ebook, then note the prices of 5 similar ebooks. Decide whether to charge less, about the same, or more. Then bring visitors to your sales page so you can test.
