Sales page and sales funnel
Sales page checklist: 12 things to check before sending traffic
Sending visitors to a sales page that doesn’t convince them means losing those visitors. Before sharing your link, check these 12 things in the order readers encounter them.
3 min read
In this article
The top of your sales page (before scrolling)
- Who it’s for, in one sentence. For example, “For freelancers who are afraid to raise their rates.”
- The outcome you promise, with a clear timeframe if you can deliver it. For example, “Set and announce your new rates in 7 days.”
- The price, clearly displayed. Hiding the price puts people off more than a high price does.
- One button, with a verb that explains the action. “Download the guide” or “Sign me up.”
The middle (what makes the case)
- The problem, in your customer’s words. If they recognize themselves, they’ll keep reading.
- Exactly what they get. Specify the number of modules, included templates, format, and how access works.
- A preview of what they’re buying. Show a screenshot, sample, table of contents, or short video.
- Proof, such as reviews, student results, or a before-and-after example. No reviews yet? Give your product to 5 people in your target audience and ask for honest feedback. If you display their reviews, disclose that they received the product for free.
- Who you are, in three lines. Explain why you’re the right person to help.
The bottom (what answers the remaining doubts)
- Frequently asked questions. Address the objections readers still have. “What if it isn’t right for me?”, “How much time does it take?”, “How long will I have access?”
- The button again, after the FAQ. Readers should be able to buy without scrolling back to the top.
Throughout the page
- The phone test. Open your page from your bio, scroll with your thumb, and go all the way through checkout. Remove anything that gets in the way.
Common sales page mistakes
- Opening with “My name is…” before addressing your customer’s problem.
- Adding several buttons that lead to different offers.
- Writing one long block of text without headings or paragraph breaks.
- Showing no proof. Or making it up, which is worse.
What comes after the checklist?
Even a finished sales page only works for people who see it. Share its link in your bio, email signature, and newsletter. Ask complementary businesses to introduce it to their audiences, too.
Frequently asked questions about sales pages
How long should a sales page be?
Long enough to answer your customer’s questions, no longer. A small product sometimes needs only a screen and a half. A course takes more explaining.
Does a small product need a sales page?
Yes, even a short one. Explain who it’s for and what it helps them do. Include a preview, the price, and a purchase button.
What if my platform controls the page layout?
Work on what you can change, such as the title, description, and images. Add reviews if the platform allows them. You can also showcase your product on your own page and link to the purchase page.
Where should I start?
With the 4 things at the top. Readers need to know right away whether the offer is for them, what they get, and what it costs. The button lets them buy.
