Creator guide · updated October 5, 2026
How much do influencers make? Income and rates by account size
Most deals are small: about 80% pay under $300. Per post, the market pays by account size.
- Nano · 1k-10k followers
$50-
500per Instagram post - Micro · 10k-100k
$200-
2,000per Instagram post - Macro · 100k-1M
$1,000-
10,000per Instagram post
Market ranges, not Partn figures.
How much do influencers make a month and a year?
Most make little. In a survey of 1,268 creators in France, the median above 100k followers is about €20,000 a year, or €1,700 a month.
The “average salary” figures shared online rarely cite a source.
Where the money comes from
- Paid brand dealssponsored posts included
- Affiliate linksa cut of each sale
- Platform programsTikTok pays per view, a little
- Gifted productsthey count as income
Yearly income · 1,268 creators in France
66% under €5,000 a year
- Nothing26%
- Under €5,000under €420 a month40%
- €5,000-10,000€420-830 a month9%
- Over €10,000over €830 a month25%
Above 100k followers
≈ €20,000 a year
median income, ≈ €1,700 a month
Influencer rates per post, by account size
Income isn't a rate: you charge per piece of content, you earn by the number of deals.
Published ranges · US market
| Size | TikTok | YouTube | |||
|---|---|---|---|---|---|
| Post | Reel | Story | |||
| Nano · 1k-10k | $50-500 | $100-500 | $50-150 | $50-300 | $200-700 |
| Micro · 10k-100k | $200-2,000 | $500-2,500 | $100-500 | $200-1,000 | $400-2,000 |
| Macro · 100k-1M | $1,000-10,000 | $2,000-12,000 | $400-3,000 | $800-5,000 | $1,000-20,000 |
Method
How to set your influencer rate
- 01
Start from your row in the table
The one for your size and format.
- 02
Adjust
Does your audience buy, are your comments real? The format matters too.
- Niche
- Real engagement
- Usage rights: +30 to 50%
- TikTok: 20 to 50% less
- Exclusivity
- 03
Raise your price
When requests come in faster than you can accept them.
On Partn, you set your price
You don't sell a post: you sell a spot on your page, the link in your bio, for 1 to 30 days. You set a minimum, then accept or decline.
You get paid when the run ends.
Set my price on PartnYour criteria
Request received
linen.house wants a spot on your page for 14 days. You accept or decline.
Frequently asked questions
How much do influencers make with 10,000 followers?
That's the micro tier: in the US, about $200-2,000 per Instagram post and $200-1,000 per TikTok video, depending on niche and engagement (Aspire, June 2026).
How much do Instagram influencers make?
Per post, about $50-500 for a nano account up to $1,000-10,000 for a macro one. What they earn then depends on how many deals they land.
How many followers do you need to make $1,000 a month?
There's no fixed threshold: it depends on your rate per post and how many deals you land each month. Find your row in the table, then count the deals.
How much do TikTokers make?
The Creator Rewards Program pays per qualified view, with eligibility thresholds; TikTok publishes no fixed rate. Brand deals are negotiated, like on Instagram.
Do influencers pay taxes on their income?
Yes. Brand payments and gifted products count as income, and creators are usually taxed as self-employed (IRS).
Do I need a big following to sell a spot on Partn?
No. You just need to introduce your partners to your audience, wherever they follow you online.
Your audience has value. Set your price.
Create your Partn page, paste your link in your bio and choose the minimum you accept a partner for.
Create my page for free