Guide for brands and shops

Cross promotion: what it is, with ideas and examples for brands

Cross promotion is two brands recommending each other. Partn shows you the brands next door and features each of you on the other's page, for free if you like.

Create my page for free See ideas

With Partn · Swap agreed$0on either side, 14 days: two free spots, one each way.

A potter and a coffee roaster side by side, smiling, each holding their product

cafe.lumiereatelier.mira

Today

3,200followers · cafe.lumiere

2,800followers · atelier.mira

0recommendations between you

Same customers, two brands, and no bridge between them

The local coffee roaster and the potter next door talk to the same people. Each on their own, they never recommend each other.

A coffee roaster serves customers at the counter of his neighborhood café — cafe.lumiere customers

A potter shows her mugs to a customer in her studio shop — atelier.mira customers

Cross promotion ideas and examples for brands

A story each
The story is gone in 24 hours
The café features the potter in a story. The next day, nothing is left.
A newsletter each
Will the other one really post?
You featured her in your newsletter. You're still waiting for hers.
A shared gift box
Does it bring you people?
The gift box is out. No way to tell how many customers came from her.
A paid spot
Who pays, and when?
No real agreement protects you from non-payment.

It all comes down to the same things: finding the right brand, agreeing, knowing what it brought in.

With Partn

Run your cross promotion on Partn: find, agree, measure

Partn gives your brand a page, the one your link opens. It shows your products, and other brands can be featured on it: never without your approval.

Find

Create your page, post your link on your website or bio, and click it once: you get access to thousands of creators ready to cross-promote.

Agree

Paid or free, no long talks: the goal is to grow your business without wasting time.

Measure

The visits, views and clicks the Partn network and your partnerships bring you.

Discover the Partn network

A shop owner looks at her phone behind the counter of her shop

Become a partner of atelier.mira?

Price ($)12

Length (days)14

Set the price of the partnership.

Search for a partner…

atelier.miraCeramics
Become a partner
lin.maisonHome linen
View

What each brought the other

Partner	Views	Clicks
atelier.mira	3,140	142
lin.maison	1,870	64

Frequently asked questions

Do I have to pay for cross promotion?

Not necessarily. A partnership can be free: each side offers the other a spot at the price they think is fair.

What if the other brand sells the same thing as me?

Partn suggests accounts from complementary categories, never a direct competitor. And no partnership shows up on your page without your approval.

Cross promotion, cross marketing, brand partnerships: what's the difference?

Same family. A brand partnership is any collaboration between two brands; cross promotion is its simplest form: each one recommends the other. Cross marketing goes as far as joint offers and products.

I don't have an Instagram account. Does it still work?

Yes. Post your Partn link on your website and everywhere you have a presence online: that's what shows your page brings in visitors.

Looking for creators instead?Find micro influencers →

What's a spot with a creator worth?How much do influencers make →

Where to post your Partn link?A link in bio that pays you →

Got an audience brands want?How to get brand deals →

Get recommended by the brands next door

Create your page, post your link everywhere your customers pass by, then propose your first swap.

Create my page for free

A smiling potter holds a stack of stoneware mugs