Online visibility
How to get more views on TikTok: 7 tips for online sellers
A TikTok video can reach thousands of people who don’t follow you. That’s the opportunity, and the trap: views that lead nowhere don’t sell anything. These seven tips take you from your opening seconds to the link that leads to your product.
4 min read
In this article
1Make the first 3 seconds count
On TikTok, people decide almost immediately whether to keep watching or scroll. Open with your customer’s problem. Put it on screen and say it out loud: “Your ebook isn’t selling? Here’s why.” Skip the introduction and the “Hey, everyone.”
2One topic per video
A video that answers one question gets watched to the end more often than one that skims over three. Break your expertise into short answers: a tip, a mistake, an example.
3Use the words your customer searches for
TikTok is also a search engine. Use your customer’s words in the on-screen text, caption, and what you say: “how to sell an ebook,” “Canva templates for coaches.” That helps your video show up when they search.
4Build a series instead of posting unrelated videos
“Day 1 of my launch,” “Freelancer mistake #3”: a series gives people a reason to come back and follow. It also gives you a plan to keep posting without hunting for a new idea every morning.
5Show the product at work
Instead of “My ebook is out,” apply a page from it to a real problem. Instead of “Enrollment is open,” show a student’s before-and-after results. Let the product prove its value instead of just advertising it.
6Make your TikTok bio link lead to what you sell
This is the most overlooked step. People discover you inside TikTok, but buy your digital products elsewhere. TikTok lets you add a website link once you have 1,000 followers or a Registered Business Account. Until then, direct people to your Instagram account and put your purchase link in that bio. That link should open a page showing your product, not a homepage.
7Reach someone else’s audience
Pitch a Duet, a video response, or a collaboration to a complementary business that reaches your customers without selling the same thing you do. A Duet you post appears on your profile, not theirs. To reach their audience, agree that you’ll both publish something.
What to check each week
- Videos watched to the end: look for topics that hold people’s attention.
- Profile visits: see which videos make people want to learn more.
- Clicks on your link: check whether profile visits lead people to your product.
Frequently asked questions
How do I get more visibility on TikTok when I’m starting out?
Stick to one topic per video, open with your customer’s problem in the first three seconds, and put their search terms on screen. Consistency matters more than perfection.
How often should I post on TikTok?
Choose a schedule you can keep for months. Three videos a week over time beats posting daily and quitting after 10 days.
How do I add a link to my TikTok bio?
You can add a website link once you have 1,000 followers or a Registered Business Account. Open Edit profile to add it. Until then, direct people to your Instagram account and put your link in that bio.
Do TikTok views lead to sales?
Only if they lead somewhere: a clear profile, a link to your product, and a page with the price and a purchase button.
Where should I start?
Rewrite the openings of your next three videos, then create your Partn page so your link is ready to use.
