Instagram link in bio
Instagram bio link: what to include when you sell a product
“Link in bio.” You write it under every post. But what do your followers find when they tap it? Your home page? A list of ten links? They look around, hesitate, and leave. To sell your ebook, course, or services, show them what they came for.
4 min read
In this article
- The rule: put what you sell first
- 1Option 1: link straight to your sales page
- 2Option 2: the links on your profile
- 3Option 3: a link page
- 4Option 4: a page that shows what you sell
- 5What to put in your Instagram bio link, based on what you sell
- 6The 4 most common mistakes
- 7What about TikTok?
- ?Frequently asked questions
The rule: put what you sell first
Someone tapping your link just saw your post. They want to find the thing you mentioned, right away. Every extra click and every page to search costs you buyers. Put your offer where people can see it without scrolling.
Option 1: link straight to your sales page
This is the easiest option when you sell one product. Your followers land exactly where they can buy. The trouble starts the day you add a second product or run a limited-time offer: you change the link, and your older posts send people to the wrong place.
Option 2: the links on your profile
Instagram lets you add multiple links to your profile. That's handy, but your followers see a list of titles with no product images or prices. They have to figure out which link they need.
Option 3: a link page
A stack of buttons for your shop, YouTube channel, newsletter, podcast… Everything is there, but nothing stands out. Your main product gets the same attention as your latest episode.
Option 4: a page that shows what you sell
A page in your name where every product has its own photo, name, price, and buy link. Your followers find what they came for, compare, and buy. That's the difference between a list of links and a storefront.
What to put in your Instagram bio link, based on what you sell
- An ebook or guide: the cover, a sentence about the problem it solves, the price, and a button to buy it.
- A course: what students will get out of it, the next session date if there is one, and the signup link.
- Templates: a preview, the price, and a link to each template.
- A service or coaching: what you do, who you help, and a contact form instead of just an email address.
The 4 most common mistakes
- Sending followers to your website's home page.
- Giving ten links equal weight.
- Keeping a link to an offer that's ended.
- Never checking how many clicks your link gets.
What about TikTok?
You can add a website link to your TikTok profile once you have 1,000 followers or a registered business account. Use the same page so followers find your offers on both platforms.
Frequently asked questions
I already use a link-in-bio tool. Should I keep it?
Yes. Add your existing link to your Partn page, or add your Partn link to your current tool. Your visitors can still find everything.
Does this work if I sell on another platform?
Yes. Each item on your page links to its purchase page on the platform where you sell it.
Is it free?
Yes. Creating your page and showing your products is free.
What should I write in my bio to get clicks?
Say what you do and who you help, then tell people where to tap. For example, “My guide to setting your prices 👇.” More examples: Instagram bio: 10 examples for online sellers.
